Instagram is an online mobile application that is applied for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter includes fast become a highly sought after social media tool. Instagram was originally developed making sure people could apply different filters to photographs that they had taken on their smartphones one the market and would allow these phones easily upload and share these photos with friends (or account followers) utilizing the Instagram application. More recently video was introduced to Instagram it can certainly uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.
Why are businesses turning to Instagram?
There are more than 300 million Instagram users universal.
Approximately 70 million photos are uploaded per day.
The account is ‘free’ to organise so the numbers of low barriers to admittance.
It is really a medium that permits for easy sharing of content 24×7.
What involving success have businesses achieved using Instagram?
Businesses for Levis, L’oreal and the others are able wireless the tool to:
To increase awareness of their products and services.
To increase brand attractiveness.
To showcase their community and pro bono work to inspire and attract customers to engage their product, service or brand.
Run successful promotions, competitions and giveaways.
Small Business marketing success with Instagram
Instagram appears to be be particularly popular with product based businesses considering its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is they the application allows for photos to posted and shared folks either wearing or by using these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as company owners in the businesses also been able to leverage the ability of Instagram to engage their potential buyers. For instance, Melbourne based caf The Kettle Black had over 45,800 followers in March 2016 offer achieved this through the use of attractive photographs along with food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and also other Instagram users would be interested in or search designed for.
Bloggers, social websites stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands consumers following their buy instagram likes reports. This ‘influencer’ group has changed the world there are a few eyeballs there ready observe your products and services. The audience has already been intended for you. The engagement has been formed and enjoying this by getting your product uploaded onto their Instagram feed or featured along with a blogger or popular Instagram account holder will help you to increase your audience quicker. Therefore taking period to identify key ‘influencers’ in your industry as well as the you can tap into this is very important.
Hashtags – What light beer?
How are they going to be utilized to increase business exposure?
I show that if you’ve got an interest in getting onto Instagram you spend time up-front doing your Hashtag research. Hashtags are tags that you can put in a caption of a graphic that you upload. Set up a hashtag you really have to use the # symbol at the leading of the tag which usually add a keyword or several keywords without spaces after the hash logo. For example, you might post a system image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. Will probably already consider hashtags for the reason that are also popular on Twitter consume the you aren’t take an appearance online figure out some associated with how you have used them. The intent behind the hashtag is to tag your photo the subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.