Many home improvement companies have been slow to make any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers side and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market is beginning to change though, mainly due to quantum leaps in technology, composite door manufacturing to be a prime example.
Composite doors are recognised as being superior to plain UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice point out that when faced along with a choice of a new family saloon or any kind of Rolls Royce for on the same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups when compared to was delighted to answer the call for your house improvement company in Devon that has for some time been retailing UPVC windows and doors. They were interested in selling composite doors just as the demand for them amongst local residents was growing quickly.
The principal aim of this was the fact that the big boys in the redecorating industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the price switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of rivalry was announced were offering. Getting into the fast growing composite doors market seemed a good move but zox pro training system of outfitting a showroom was prohibitive. So the first thing we did would be to get onto Google, find out who the players were in composite door manufacturing and supply and then placed both of them to the analyze.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There appeared to be little distinction between the door manufacturers here as each and every those approached had many years experience with the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to cover that with improvement British Standards in the composite manufacturing industry, the manufacturing processes were extremely quite.
Where some companies fell down though was when we asked them the money they were going to do to help us to sell goods. The lack of marketing support, knowledge and training was truly shameful, indicative of the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus overall investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to come. The ones that we chose as suppliers were easily recognisable as companies that placed heavy emphasis on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would be to see which door manufacturers would allow us to stock a showroom with sample products, provide reason for sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that might cost several thousand pounds to outfit a new showroom and get initial customers, when we had been going to be ordering from the same suppliers for years, so why if and when they not share on the inside start-up cost?
There were seven companies that were willing to help, either by proving a ‘credit’ on your cost of product samples or by simply proving samples free of charge. Two companies totally outshined in conversation with and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many to become the market leader in the forthcoming had obviously done their homework as well as supply cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations as well as a marketing tool. This amazing site has a design feature that allows potential purchasers to discover style, colour and furnishings for their ideal door and packed with shows the finished design and price instantly, even including a respectable ordering center.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA